Advertising:
More than 80 countries suffer from the presence of landmines and other explosives left over after the war. Together they kill or maim between 15 thousand and 20 thousand people per year. For ...
Increasingly present in advertising. The public perception in relation to aesthetics, function and meaning of communication is constantly changing, so that becomes an important element in this scenario, either alone or inserted into a context.
The agency Euro RSCG in Germany created a guerrilla campaign that became headlines in the German media last Christmas.
Assuming that the homeless feel like no one saw, the agency did just that, become a beggar in an invisible man. But how? Following. They called a homeless man to stay in the middle of the street, a camera connected to a projector in real time filming people going back there. The captured images were projected on his body, in order to pass the feeling of transparency. The effect was amazing, it seems that he is invisible.
Check out this watch? V = RnmNZaW8oVQ as the action:
The beggar who was invsÃvel called Lutz and lives in the city of Düsseldorf selling magazines for a project to help poor people called FiftyFifty.
After the explanation of the importance and role of the briefing, as promised in the previous field (How to make a good briefing), I will mention the main items needed to create the same.
Of course, none of these items ...
Briefing the summary of facts, objectives and instructions for creating a campaign, an advertisement or other element in the amalgam of marketing, and even sheet of paper on which the agency prepares the data ...
RA or Augmented Reality (Augmented Reality) is an environment that involves both virtual reality and real-world elements. The "trick" that exists throughout this fantastic interaction is a software that reads the information, ...
Google promotes its new browser, Chrome, on Japanese television, with video simple and creative.
In addition to rare, the company's business are usually always very smart in this case, showing the strength of the product:
Speed ...
The agency Prolam Y & R created a panel in a building of Santiago in Chile calling much attention to the message and creativity.
Even the air conditioners are part of the advertising that warns of the ...
Nike has a new campaign, following the same award-winning "Rala que rola" (Take to the Next Level), but this time with a focus on young athletes taking part in football. A ...
When in doubt, follow the stereotypes. This was aa theory of marketing used by the beer brand:
There are misconceptions among the vast majority of marketers on the Internet on the terms SEO and SEM.
At first, we must examine the meaning of the symbols:
SEO (search engine optimization):
SEO is done in a meticulous process, where ...
More than a year after the hype of Second Life, where large companies have invested large sums to have their brands within the "second life", Red Bull, known in Brazil for its energy drink makes ...
If the intention was to touch people's hearts, the goal was achieved. There are times I did not feel moved and involved with a number.
The creation was made by Y & R for the Holy House, showing the ...
The agency Euro RSCG in Germany created a guerrilla campaign that became headlines in the German media last Christmas.
Assuming that the homeless feel like no one saw ...
It was a while since I visited a site that pleases me as much as the Farm River - women's clothing store:
Yeah, the creation of Seagulls Fly shows that it is possible sites ...
After the explanation of the importance and role of the briefing, as promised in the previous field (How to make a good briefing), I will mention the main items needed to create the same.
Of course, none of these items ...
Nike has a new campaign, following the same award-winning "Rala que rola" (Take to the Next Level), but this time with a focus on young athletes taking part in football. A ...
RA or Augmented Reality (Augmented Reality) is an environment that involves both virtual reality and real-world elements. The "trick" that exists throughout this fantastic interaction is a software that reads the information, ...
